executive director
In France, fast-food outlets have bypassed traditional restaurants.
In 2012, sales of fast-food eateries in France amounted to 34 billion euros, according to industry consulting company Gira Conseil. As a result, fast food occupied 54% of the total catering market, having bypassed traditional restaurants for the first time. For comparison, in 2011, fast food restaurants accounted for only 40% of the market, and since 2004 this figure has grown by 74%. Continue reading
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